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Cyber 5: Results. Insights. Trends.
Cyber 5, the holiday shopping days from Thanksgiving to Cyber Monday, are vital days to retailer’s holiday success, though days like Black Friday and Cyber Monday aren’t the blowout blockbusters they used to be. The future of Cyber 5 is evolving as the holiday season time frame expands and customers start their shopping earlier and earlier. While one day Cyber 5 may refer to the squad of holiday shopping robots we have employed to fulfill our wishlists, for now it’s an important microcosm of online shopping trends and customer behaviors.

Shifts in how customers search and shop on peak holiday days such as Black Friday and Cyber Monday give great insights into what customers expect from brands, how they approach the changing holiday season, and what experiences and gifts they are valuing most. Analyzing and understanding the key shopping metrics of Cyber 5 will give you insights into how to refine your customer engagement and growth strategies for 2023 and beyond.

Nov 30, 2022 03:00 PM in Eastern Time (US and Canada)

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